Not sure about your property website rankings? Wondering how your site performs in the search engine algorithms? Or just want to know which of your website marketing efforts are paying off?
No problem! You’ve come to the right place. In this article, you will learn everything you need to know about tracking your website rankings. From the basics to more advanced strategies, you will learn everything you need to know about tracking your website rankings.
Why track your website search rankings?
Tracking your rankings in the various search engines helps you to see how your property website is performing. It lets you know which areas you’re doing well in and where you could improve.
Talking of improvement, that’s one of the best reasons for tracking your rankings. Finding and taking advantage of opportunities allows you to make changes to your website that could boost your rankings.
What Are Website Rankings?
Search engine optimisation (SEO) is the creative process of increasing the visibility of a website by increasing its relevance to search engine users through the utilisation of a range of techniques. SEO is essential for the success of any website because it is how people find a site in the first place.
Whether you want to rank higher on Google, Bing, or other search engines, or just need to ensure that people find you on the internet, SEO is a crucial part of attracting potential customers.
Search engine rankings represent how well your website is ranked in the search engine algorithms and are an important metric for any business. The higher a page appears in search engine results, the more likely it is that people will click on the link and visit the site.
How to Track Your Property Website Rankings
If you’ve worked with an SEO company previously, they almost certainly would’ve sent you some ranking reports to show you how your website was doing in the search engines. If they excelled at what they promised to do for your business, then you would’ve seen some positive ranking changes and more traffic to your website.
However, even if you are working with an external company, it’s still important that you know how to check your own website rankings. This can be helpful if you ever have a query with a report that you’ve been sent, and you want to double-check the data.
The first thing you need when you want to track your website rankings is a list of keywords. These are the words or phrases that you’re trying to make your website visible for in the search engines. For example: “properties for rent in [London]” or “property management companies”.
As a quick note, these keywords will mostly be the same ones you were targeting when you created your content. You can of course always add new keywords, but if you haven’t created content for them, you might struggle to find your website ranking for them.
There are two ways that you can check your website rankings. You can do it manually or you can use a software tool.
The manual method is free but will require your time. You’ll be manually performing a search in Google or Bing and then noting down where your website appears.
When carrying out manual searches you should make sure you’re using an incognito window in your browser. This ensures you’re logged out from any accounts and your own search history doesn’t affect the results data.
Look through the first 10 pages of results for each keyword and note the position your website appears in (if it appears). As an example, Google has 10 results per page. So, if you were in the 4th position on page 3, that would be position 34.
Any results that are outside the top 10 will not be on the first page of Google. So these keywords will be ones that you’ll want to focus your attention on, to try and improve your rankings.
There are also a variety of tools and services that can be used to track your website rankings. The most reliable and widely used way to track your rankings is to use Google’s Search Console. Search Console is Google’s tool for tracking your site’s performance in Google’s search engine algorithms. You can learn more about how to setup Search Console in the Google guide. After setup, be sure to track your site rankings regularly.
The 3 Basic Strategies for Tracking Website Rankings
There are a variety of ways to track your website rankings, and the most basic way is to track your daily traffic and compare it to the site’s rank. This is the simplest strategy, and is a great place to start. If you notice deviations in traffic patterns, you can begin to look for possible reasons and track any changes. This is a very basic method, and you can also look at more advanced strategies to see if they offer more insight.
Advanced Strategies for Tracking Website Rankings
Google’s Panda algorithm update is often cited as one of the most important updates to have happened to SEO over the past few years. Panda took a closer look at the way that websites are written and prepares the way for future updates that could alter the way that websites are ranked. Search engine optimisation is an ever-changing field, and the continual advancement of Google’s algorithms means that websites need to be prepared for changes in order to survive.
Conclusion
Tracking your website rankings is an important part of SEO, and is one of the first steps in optimising a website. There are a variety of methods, and Google has prepared a guide that explains how to setup Search Console. This guide will walk you through the setup, and after setup you will be able to track your site rankings. With regular tracking, you will be able to see what is working, and what needs improvement. It is important for any business to track their rankings, as it can help you to understand what is working and what isn’t, so that you can make adjustments for future campaigns.
P.S. If you’d like to talk more about how your website can be more visible in the search engines, please schedule a call with me. You can book a call at a time and date that suits you on my calendar here.
Book a No-Obligation 30 minutes call with our web design experts
Our 30 minute “getting-to-know-you” phone call is designed to see if your project is something we are able to help with. Be prepared to discuss your business fundamentals, your hopes & expectations of your project and your current business challenges. Schedule a call now.
