Digital marketing can be a daunting subject for most businesses, let alone marketeers. You might think you have it all covered only to find you are using outdated techniques, or your staff are not trained in the right areas. The constant need to keep your website updated with content that really matters is a constant headache.
Recently Adobe carried out a survey that highlighted that: ‘76% of marketing professionals were in agreement that marketing has changed more in the last two years than the past 50 years.‘
In the same survey: ‘91% were not able to confirm if their digital marketing was working or not.‘
If you think you are facing any of these issues then don’t worry, help is at hand. A thorough analysis of your current marketing strategy and its current performance will help us uncover your biggest marketing opportunities and allow us to devise a truly great marketing strategy for you.
Don’t leave it to chance, if you want to find out about how you can get your marketing on track , then schedule a call with us and see if we are are able to help.
SEO is a marketing strategy.. that uses a number of techniques and tactics to help drive targeted traffic to your website via search engines including Google, Bing and others. If done right you will start to see your website ranking in the organic search results, meaning more visitors and more leads or sales.
There are numerous tactics and techniques that can be employed whilst carrying out SEO. However, it’s absolutely crucial that a strategy is in place before beginning any SEO work.
To find out a little more about SEO our friends over at MOZ have written an comprehensive guide – https://moz.com/beginners-guide-to-seo
If you are not sure about the DIY option, don’t know where to start OR don’t have the time? Then let us help you through the SEO minefield.
Schedule a chat with one of our SEO account managers to see if we can help.
Did you know? An inbound search lead has 8.5x higher chance of conversion than an outbound lead.
Reach specifically targeted customers by using PPC advertising. Servon Design will help you create a specific campaign to target exactly who you want to target, when you want to target them.
Running through our discovery process we will find out everything about you and your customers, your products or service and your brand to make sure we create a strategy that works for you. From there, we shape a clear, concise plan that’ll get your business the best chance of making an impact on your ideal target market. We utilise a toolbox of tactics including Google adwords, facebook or other forms of paid advertising, you can be sure we will be implementing the best solution for your business. Whether you are looking at promoting a specific product or service,or just need to spread your brand, we can devise a suitable campaign that will offer an enviable ROI.
We’ll determine the best way forward with a combination of Product Listing Ads, Search, Display, Mobile, Local Awareness, lookalike audience targeting and G-Mail ads amongst other forms of advertising.
Combine PPC advertising with a targeted Email campaign and our onsite SEO service, and you will find you won’t go wrong.
You should only be looking at Paid Search as part of your overall marketing strategy, if you are in a good position to take advantage, otherwise you will be wasting an awful lot of time & money.
If your target niche is so small that no one is searching for it, or you have not carried out a competitive audit yet, then dont get started with PPC. Also, if you make effective use of the traffic coming to your website, then make sure your website is fully prepared.
