Digital strategy & marketing

Is your digital strategy generating enough traffic and leads for your business?
Do you know what your ROI of your marketing activities are?
Do you have enough time or resources to keep on top in your digital marketing?
Are you really spending your marketing budget in the right places?

Digital marketing can be a daunting subject for most businesses, let alone marketeers. You might think you have it all covered only to find you are using outdated techniques, or your staff are not trained in the right areas. The constant need to keep your website updated with content that really matters is a constant headache.

Recently Adobe carried out a survey that highlighted that: ‘76% of marketing professionals were in agreement that marketing has changed more in the last two years than the past 50 years.‘

In the same survey: ‘91% were not able to confirm if their digital marketing was working or not.‘

If you think you are facing any of these issues then don’t worry, help is at hand. A thorough analysis of your current marketing strategy and its current performance will help us uncover your biggest marketing opportunities and allow us to devise a truly great marketing strategy for you.

Don’t leave it to chance, if you want to find out about how you can get your marketing on track , then schedule a call with us and see if we are are able to help.

SEO - ‘search engine optimisation‘

SEO is a marketing strategy.. that uses a number of techniques and tactics to help drive targeted traffic to your website via search engines including Google, Bing and others. If done right you will start to see your website ranking in the organic search results, meaning more visitors and more leads or sales.

There are numerous tactics and techniques that can be employed whilst carrying out SEO. However, it’s absolutely crucial that a strategy is in place before beginning any SEO work.

To find out a little more about SEO our friends over at MOZ have written an comprehensive guide – https://moz.com/beginners-guide-to-seo

If you are not sure about the DIY option, don’t know where to start OR don’t have the time? Then let us help you through the SEO minefield.

Schedule a chat with one of our SEO account managers to see if we can help.

Did you know? An inbound search lead has 8.5x higher chance of conversion than an outbound lead.

PPC - ‘pay per click‘

Reach specifically targeted customers by using PPC advertising. Servon Design will help you create a specific campaign to target exactly who you want to target, when you want to target them.

Running through our discovery process we will find out everything about you and your customers, your products or service and your brand to make sure we create a strategy that works for you. From there, we shape a clear, concise plan that’ll get your business the best chance of making an impact on your ideal target market. We utilise a toolbox of tactics including Google adwords, facebook or other forms of paid advertising, you can be sure we will be implementing the best solution for your business. Whether you are looking at promoting a specific product or service,or just need to spread your brand, we can devise a suitable campaign that will offer an enviable ROI.

We’ll determine the best way forward with a combination of Product Listing Ads, Search, Display, Mobile, Local Awareness, lookalike audience targeting and G-Mail ads amongst other forms of advertising.

Combine PPC advertising with a targeted Email campaign and our onsite SEO service, and you will find you won’t go wrong.

You should only be looking at Paid Search as part of your overall marketing strategy, if you are in a good position to take advantage, otherwise you will be wasting an awful lot of time & money.

If your target niche is so small that no one is searching for it, or you have not carried out a competitive audit yet, then dont get started with PPC. Also, if you make effective use of the traffic coming to your website, then make sure your website is fully prepared.

Social Media - ‘share content in social networking‘

Through our partner we are able to offer a highly focused, targeted and more to the point, guaranteed social media campaign for you. This will achieve increased reach and engagement to your audience demonstrating a clear return on investment (ROI), generating quality targeted sales leads and, thus, helping you grow your business. The overall offering will:

Reach out to prospects via Twitter, providing a guaranteed 500 new twitter industry-related followers every quarter.
Social media industry-related updates on twitter, 5 per day (Monday – Friday), to build thought leadership within your sector.
Weekly post on LinkedIn to build thought leadership and increase exposure to your followers.
Weekly post on Facebook predominantly for SEO benefits.
Weekly outreach campaign to grow your audience across channels – guaranteeing 1,000 followers per quarter!
Setup of Google Plus and Google Plus for Business to optimise your business listings together with a weekly post
Enhance analytics using Unique Tracking Marks (UTMs) to draw data back into Google Analytics so that we can measure and test the effectiveness and reach of your campaigns.

All content is served at the times that your audience is online using bespoke in-house software. This typically gives us up to 30% better engagement with prospects. Typically we would be able to show a rise in site traffic through this channel by 30-50%, however the conversion into leads is always less so we would anticipate this being 0.5%. In addition, we will reach out to targeted influencers to give you greater exposure to decision makers.

Analytics - ‘systematic analysis of data or statistics‘

Google Analytics is undoubtedly the most widely used web analytics application. Giving you rich insights into your website traffic and marketing effectiveness, it can also be customised to get the data you need, in the way that suits you. Set up goals, trace transactions and identify your revenue sources. Google Analytics is quite simply an absolute must if you take your business seriously. Other features include:

Check your advertising ROI (Return on Investment)
Cross channel and multimedia tracking
Check mobile websites
Share your reports
Campaign Tracking and AdWords Integration
Identify your most lucrative geographical markets
Scroll tracking

The implementation of Web Analytics is crucial to receiving the necessary accurate data for you to be able to manage your web site. We offer a complete, implementation of the Google Analytics package. “If you can not measure it, you can not improve it.” – Lord Kelvin As well as Google Analytics if you need to gain even more information on your website visitors, there are many alternative packages that allow you to dig deeper. Identify your audience, and monitor their behaviour. For example its possible to record every visitor interaction on your website and see exactly how they are navigating

Are they getting to see your call to action?
Are they reading your text?
Are they looking at your casestudies?

Then we can help.

Privacy Overview

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Servon Design Limited, Sentinel House, Ancells Business Park, Harvest Crescent, Fleet, Hampshire, GU51 2UZ.

Information we may collect from you
We may collect and process the following data about you:

Information that you provide by filling in forms on our site www.servondesign.co.uk (our site). We may also ask you for information when you report a problem with our site.
If you contact us, we may keep a record of that correspondence.
Details of your visits to our site [including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise] and the resources that you access.
IP addresses and cookies.

We may collect information about your computer, including where available your IP address, operating system and browser type. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

To estimate our audience size and usage pattern.
To store information about your preferences, and so allow us to customise our site according to your individual interests.
To recognise you when you return to our site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

We use information held about you in the following ways:

To ensure that content from our site is presented in the most effective manner for you and for your computer.
To provide you with information, products or services that you request from us or which we feel may interest you.
To notify you about changes to our service.
To assess the effectiveness of our marketing campaigns.

Your rights
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.

Access to information
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act.

Changes to our privacy policy
Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

Contact
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to web@servondesign.co.uk

Unsubscribing from our email database
If you would like to unsubscribe from our email database you can either click on the unsubscribe link in each and every email, or please email unsubscribe@servondesign.co.uk

Accessing our site
Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our site without notice (see below). We will not be liable if for any reason our site is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of our site, or our entire site.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these terms of use.

When using our site, you must comply with the provisions of our acceptable use policy.

You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them.

Intellectual property rights

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our site for your personal reference and you may draw the attention of others within your organisation to material posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of material on our site must always be acknowledged.

You must not use any part of the materials on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Reliance on information posted
Commentary and other materials posted on our site are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site, or by anyone who may be informed of any of its contents.

Our site changes regularly
We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access to our site, or close it indefinitely. Any of the material on our site may be out of date at any given time, and we are under no obligation to update such material.

Digital strategy & marketing

Digital strategy & marketing

Is your digital strategy generating enough traffic and leads for your business?
Do you know what your ROI of your marketing activities are?
Do you have enough time or resources to keep on top in your digital marketing?
Are you really spending your marketing budget in the right places?

SEO - ‘search engine optimisation‘

PPC - ‘pay per click‘

Social Media - ‘share content in social networking‘

Analytics - ‘systematic analysis of data or statistics‘

Copyright 2020 © All rights Reserved. Design by Servon Design. Co. Reg No. 3927825

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Digital strategy & marketing

Digital strategy & marketing

Is your digital strategy generating enough traffic and leads for your business? Do you know what your ROI of your marketing activities are? Do you have enough time or resources to keep on top in your digital marketing? Are you really spending your marketing budget in the right places?

SEO - ‘search engine optimisation‘

PPC - ‘pay per click‘

Social Media - ‘share content in social networking‘

Analytics - ‘systematic analysis of data or statistics‘

Copyright 2020 © All rights Reserved. Design by Servon Design. Co. Reg No. 3927825

ARE YOU IN?

Thank You for signing up

Here is our FREE 7 simple steps to increase website enquiries for your New Homes development Guide

Download the guide here

Thank You for signing up

to receive our FREE 3 Steps to Website Success Guide

Download the guide here

Is your digital strategy generating enough traffic and leads for your business?
Do you know what your ROI of your marketing activities are?
Do you have enough time or resources to keep on top in your digital marketing?
Are you really spending your marketing budget in the right places?