Property management marketing is a challenging task in one of the most competitive fields out there, with many new companies sprouting up every day. That’s why it’s so important to have a solid, repeatable property management marketing strategy. Even if you have the right property management software and a team of dedicated agents, you’ll still fail without effective property management marketing. The right strategies can help you stand out from the competition and win new tenants. Here are 5 property management marketing strategies that will generate leads and save you time.
The most important thing you can do to get leads is to invest time in SEO. SEO stands for Search Engine Optimisation, which is the process of optimising your website so it ranks high in organic (non-sponsored) searches by Google. It is the golden rule in online marketing and many of your property management marketing strategies ultimately lead back to this. It will help you rank higher on search engines, generate more traffic, and reach more people within your target audience. There are so many tips and tricks for getting better SEO scores. For example, the speed at which each page on your website loads factors into it. Having images with certain keywords attached to them in the backend will help too. How old your website is also helps; the older the website the more credible it is in the eyes of Google (if you update it often). Having people link to your website helps massively, basically if other websites are essentially pointing people in your direction, it helps you rank higher in SEO. These are just a few examples. There are so many factors that Google looks at.
You may not be a fan of social media, but it’s important to use it as an effective property management marketing tool. Whether you’re using Facebook, Twitter, or any other platform for your property management marketing, it’s important to make sure you post useful content and engage with your audience on a regular basis. You can share information about your company or post links to helpful articles or videos. You can also use social media as a customer engagement tool by asking people questions or setting up contests with prizes. Another option is to use social media as a way to connect with other professionals in the industry through groups and pages that share relevant information.
Social media is also great for getting new leads. It can also be used to drive traffic back to your website.
It’s important for you to take advantage of social media ads, if you want to generate more leads for your property management company. These ads are easy to create and can be used on various platforms such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, etc. It’s important for you to understand the demographics of your target audience before creating these ads. This will help you craft a campaign that will resonate with them and increase the likelihood of them responding. Different demographics use different social media platforms more. For example a lot of younger people use Instagram and older generations are more likely to use Facebook. If you understand where your target audience is on social media, you will save a lot of money. You can reach really specific groups of people too. Social media holds a lot of information on people which is great if you want to advertise to say, business men in their 20s who commute to work in the big city. Social media ads well if you want to generate leads with specific interests or backgrounds, among other things.
It might be tempting to just focus on getting traffic, but it’s important not to forget about SEO when using social media. if you want people outside of your network to find you, you need to make sure that your social media profiles are optimised for SEO.
Search Engine Marketing – Paid Advertising
The internet is an excellent tool when it comes to property management marketing. Paid ads on search engines like Google are a great way to get your business out there. If you know that you want to appear when someone types into Google “flats to rent London”, then paying to appear at the top of the page will increase your chances of getting those leads.
Paid ads have the potential to generate leads quickly and effectively. That makes them a great option for property managers who are busy with maintenance, dealing with current tenants and people that have already shown interest in a property. Paid ads are an affordable option that can bring in leads quickly. You need to do research though. There is no point in paying for an advert that shows up for the wrong keywords. That is a waste of money and people won’t click on an ad that doesn’t really fit what they are searching for.
It’s also not worth advertising for keywords that get no traffic. You won’t lose money because it’s pay per click, but then what is the point in setting it up in the first place if no one is looking at it? You need to understand what your target audience is searching for and then advertise there. You’ll have competitors for those keywords, and it will cost, but you’ll get clicks and that’s the important thing!
Use a Blog
Share Your Expertise. If you create quality content, people will want to know more about your business. You can use a blog as a way to teach your potential leads and future tenants about property management and the property market while also providing helpful tips and advice. You can share information about how to be an effective tenant or what kind of questions they should ask before renting a home. You can also use your blog to share industry trends, best practices, and news that might affect tenants’ decisions.
With time, you can build up authority in property management, showing that you know what you’re talking about and are therefore trustworthy. Maybe you’ll strike gold and one of your blogs will go viral. This is great for traffic to your website and also SEO purposes.
If you are a new property manager and you don’t have any clientele, it’s going to be hard for you to get your blog noticed. You could start a blog on another topic that is related to property management and make sure that you have good content. Then, once your blog is successful, you can start blogging about what your properties can offer tenants and watch the traffic come in!
It’s important to stay up to date with all of the new trends in your industry. This can be a challenge if you are just starting out and have a lot on your plate, but it’s important that you find time to research what is going on with the industry and learn about some of the new techniques and tools being used by people in the industry. You can do this through blogs, forums, and other websites where people in the industry interact. Posting regularly to a blog, even without an individual blog going viral, also helps for SEO.
Be Involved in Your Community
A great way to generate new leads locally is by being involved in your community. You can attend events and get your company name out there. You can also be a part of community fundraisers, like 5K walks or charity events. Community involvement will help you establish a sense of trust with people in your area and show that you care about their communities too. This can result in a better understanding of the needs and wants among potential tenants. This will also assist you with identifying new opportunities that may arise from an increase in customer base or changing demographics.
Creating a stronger sense of trust will lead to better word-of-mouth advertising. Getting new tenants from reputation alone will take a while at the beginning but once it happens you’ve hit the jackpot.
The right strategy is the key to success in any industry or field, and property management marketing is no exception. With so many new companies popping up each day, it’s important to have a solid property management marketing plan with strategies that work for you so you can stand out amongst the rest. Using all, or even some of these will go a long way to getting you new leads and will save you time and money in the long run (or even short term). It’s worth putting in the effort.
If you want to discuss in detail how you can improve your property management marketing techniques, then get in touch. We not only build property management websites but we optimise them to give you a good start to your marketing. Tying it all in with property management software integration too can set you up for an organised business model, focused on generating you leads.
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