Your website is one of the most important tools you have for bringing in revenue. It’s where potential customers check you out before making their decision about whether to use your services, getting the information they need to make a decision on whether they trust you. As a result, you want your website to be looking fresh and make you stand out against your competitors, and you might have to modernise in order to do so. Here are some good signs that it’s time for a website redesign:
You’re Getting Fewer Leads Through Your Website
It’s important for vast majority of businesses to have an online presence. For example, if you are a property manager, you’ll want to show your properties to as many prospective tenants as possible, and your website is a great place to do that. But your leads should be coming in at a much higher rate than they’re at now. If they’re coming in at the same rate as they were a few years ago, that’s a sign something is wrong with your marketing and your website design.
A website is a marketing tool, and your website’s SEO rating is hugely important in how you rank among your competitors. A website redesign is a great way to boost SEO scores and help you rank better with Google and other search engines. With a website redesign, you have the opportunity to improve your SEO by adding keyword-rich content, improving site structure, and creating a site design that is mobile-friendly. These score a lot of brownie points with search engines. Improved SEO will help you bring in more traffic to your site, and a new website design will give your company a fresh look that will leave a positive impression on your visitors.
You’re Spending Too Much Time In The Backend
Automation is something that all modern websites should be utilising. Website redesigns are a good excuse to not only update the front end of your website but your backend too. Most of your website will be automated anyway. Things like emails, blog posts, product updates, and other forms of content that you upload to your website will be scheduled. You can even schedule the publishing of your blog posts, sending out emails at the best time for maximum impact. Automating the process of data logging and reporting is also a really good idea. You can set up your website so that it logs data and reports back to you about what is happening on your site. This is especially helpful if you are running an eCommerce site or a property management/estate agency site.
Essentially, if you’re spending too much time doing general admin for your website then it may be time for a website redesign.
Your Competitors Have More Eye-Catching Brands
You may have a long history in your industry, but that doesn’t mean your website has to look the same as it did when you first set it up. You don’t want your website to look old and dated, but you also don’t want to make it look like it came out of the early 2000s. You want to make sure it has a professional look and feel, but you also want it to stand out. You want to make sure it has a design that catches people’s eyes, while also showcasing your company’s personality and brand. That will help your website stand out in a crowd of competitors. It will help you get more leads online and in your inbox. It will help you generate more revenue.
The web design industry moves fast, and it’s very easy to get distracted and get left behind by your competitors. That’s why it’s important to stay on top of the latest trends in the field and keep an eye on what your competitors are doing. You can do this by following blogs in your industry, joining groups on social media, or even reading books about the latest trends in web design. If you want to make sure that your website design doesn’t fall behind the rest of the industry, it’s important to stay on top of these trends.
Your Website Is Slow To Load
Over time, it’s easy to load up your website with loads of images and documents. These can make your website extremely slow to load however, and can impact on the overall performance of the website and it’s SEO. Before a website redesign, an audit of the current website should be made.
Audits can be done manually by observing the site’s traffic, reviewing website analytics, and looking for patterns in bounce rates and time on page. It can also be done with the help of a website monitoring and analytics software, which will track and log website user behaviour and site performance. The accumulated data is then analysed to uncover areas that are negatively affecting website performance. Once these chokepoints have been identified, the next step is to find ways to eliminate them, or in the instance of a website redesign, replace them. Improving the overall performance of a website therefore goes hand-in-hand with a website redesign.
If you’re finding that your leads are few and far between, or that your website is slow and clunky, it may be time for a website redesign. You may be able to catch some of these telling signs before you actually do the redesign, so keep an eye out. If you’re finding yourself without many leads or with a slow, outdated website, it may be time for a website redesign. Get in touch with us today about how we can help you with your website redesign.