It's reckoned that in 2012, 60% of web traffic was video based - it's now about 90%. In fact, visitors to the web are believed to be 85% more likely to buy having seen a video of a product or service. Little wonder nearly 70% of the top 50 internet retailers use videos prominently on their sites to help sell.
But not only can video help you sell, it can also increase your chances of achieving higher search engine rankings and improved click through rates.
Last but far from least, video is a valuable and flexible asset as it can be used offline, too – at events, as part of the branding of your interiors or as part of a DVD direct mail campaign, for example.
We can help perfect your video marketing, from strategy, planning, storyboards and scripts to production and deployment. Whether it's short, 'talking head' style testimonials or detailed promotional films for organisations, products or services, we'll deliver an asset that holds customer attention, generates leads and dramatically enhances your bottom line results.
Once we thoroughly understand your business and objectives, we can ensure that we have the right balance of filming and post production skills to deliver to your brief, brand, budget and deadline.
But not everything can be achieved by film alone. We'll work out what additional animation and graphics are required to complete the story telling - these can really bring otherwise static information to dynamic life. Animation is particularly effective in quickly and clearly communicating complex data.
This art form also has a key role to play in real-life situations, where the possibilities are limited only by our imaginations.
Our in-depth knowledge and experience of the techniques, technologies and formats available in the video and animation arenas mean we can help the marketing of your business and its products and services in many ways, from product modelling to virtual tours.
According to Dr James McQuivey of Forrerster Research, a minute of video is worth 1.8 million words. That gives you some idea of how powerful a promotional medium this really is.