New Rebrand & Website

From student… to high quality provider of student accommodation

Project Overview

When Turner Property came to us, although the business had a very high reputation, and their accommodation is highly sought after, there had never been any customer-facing identity, or brand, let alone a website or other marketing collateral.

Our challenge was to primarily help them grow beyond organic growth and to position them as a provider of quality student accommodation.

To bring Turner Property to a much wider audience, we have:

  • Created professional branding assets and new brand mark
  • Design and developed a brand new website
  • Photography to make sure the imagery aligned with the new brand vision
  • Integration of Arthur Online into the website (API integration)
  • Google My Business set-up
  • Google Adwords campaign set-up and management

The benefits have been huge for Turner Property. Having a “real brand” really does help build trust amongst the target audience. It is now the main differentiator amongst other student accommodation landlords in the area.

For us working with Turner Property was an absolute pleasure, and for Turner Property they now have an identity and brand that they are immensely proud of. They also have a website that is now the focus of their online marketing campaigns and will bring them new customers that they were not able to reach out to before.

About Turner Property
Turner Property is a privately run student housing company based in Reading, Berkshire. Lloyd Turner started the company when he attended Reading University as a student back in the early 90’s and was appalled at the condition of the properties on offer for rental. So instead of making do, Lloyd worked out a way where he could buy his own property and live in it whilst carrying out his degree.

Lloyd continued to live in Reading after his degree, and after teaming up with his brother, decided they would like to be able to offer new Reading University students the same quality of accommodation that Lloyd had whilst studying.

Lloyd and his brother were able to purchase more property around the University, and over time have in the region of 70 properties, many of which have multiple units.

Each property is of a really high standard, and it’s not uncommon for students to seek out a ‘Lloyd’ property, knowing the high reputation each property has.

One of the most important things for Lloyd and his team is student welfare and satisfaction, along with Lloyd’s feeling of responsibility of being a custodian of his properties. This desire for perfection is what makes Turner Property unique in student accommodation.


CLIENT: Turner Property

DATE COMPLETE: November 2019

CATEGORIES: Arthur Online Integration, Property Hive Integration, photography, web design, web development, branding, online marketing, Pay Per Click marketing, Google My Business.

WEBSITE: Turner Property

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