When you manage properties, every single day is filled with countless responsibilities. Property management can take up a huge chunk of your life. Overseeing these properties is no easy feat either. It requires a lot of diligence and attention to detail which leaves little time for anything else. So to help alleviate some of those time constraints, this article lists 6 typical web design mistakes, and content mistakes property managers need to avoid. Read on to find out more.
Not Having a Proper Digital Strategy
If you want your property website to be as successful as it can be, you need to have an effective digital strategy. It’s only logical that the number of people who are digitally savvy has grown exponentially over time. This means there will always be a significant portion of your audience that prefers to search on their phones or tablets rather than on their computers. If you’re not optimising your site for mobile devices, you could lose out on a huge chunk of traffic.
It’s important to think about the entire user experience when designing your site. You need to make sure it’s easy and intuitive to navigate and use, no matter what device they’re using.
Poor User Experience
Your website is the first impression you will give to your potential customers. A poorly designed site can lead to a failed business. This could be to do with how the site is laid out and user flows on your site. There’s no point in having a beautiful website that is impossible to navigate. It could also apply to websites that have complicated forms to fill out or a website that has pop-ups on every single page.
Misuse of Content Marketing
Content marketing is a great tool for digital marketers, but it’s important not to misuse it. It’s meant to help your brand communicate more effectively with your customer base. Content should be used as a way to generate leads and increase sales. Creating content for the sake of content will lead to a poor experience for your customers and make you look unprofessional. Having an informative blog for example can be a great way to generate leads and build a reputation in a field, but writing a blog post that is not relevant to your target audience is one of the web design mistakes we see over and over.
A common web design mistake property managers make is a mismatch in their web design. One of the most common mistakes is not making sure the logo matches the style of website. Many times, a company will have a logo that looks completely different from the website it links to. This is confusing for people. There’s also nothing worse than seeing a user click on an ad and be redirected to what seems like a totally different site with no explanation at all!
Hidden Contact Details
Another common web design mistake property managers make is not having their contact information accessible on their homepage. If you’re asking someone to fill out your contact form and they can’t find your email address or phone number, it will deter them from filling it out entirely.
Too Many Images
A third common mistake property managers make is using too many images in their content. Images are great if they’re used correctly, but if they’re scattered throughout the content, it can be difficult for users to follow along with the message you’re trying to get across. Remember: when in doubt, less is more!
You Have to Use Your Testimonials
One last common web design mistake property managers tend to make is not including testimonials on their site. People want reassurance that a business will do what it says it will do before they commit any time or money into working with them; testimonials help provide that reassurance. Testimonials should be placed prominently on your site so potential clients know exactly what other people think of your company’s work.
One of the most common mistakes property managers make is not optimising images. For example, if you have a lot of pictures on your website, it’s important to make sure they are optimised for web viewing. If you don’t optimise them, the images will take up more bandwidth and server space. Optimising your images can generate better traffic for your website and save you money in the long run.
An ethical design is one that embraces honesty and integrity. This type of design has a clear objective and is easily understandable. It’s not misleading or confusing. It should be easy to navigate, which means your main navigation menu should be clearly visible on every page.
Summing Up Property Manager Web Design Mistakes
The web design mistakes property management companies make on their website usually say more about them than their properties. Designing a website is a craft, and if not done right, at its worst, it can turn off potential clients and make your website visit experience frustrating. In other words, your site is the one to avoid. Below is a quick summary of my favourite four most essential to avoid (costly missteps, if not side-stepped) property management companies make on their website.
1. Not having a proper digital strategy:
Trying to be everything to everyone is a recipe for disaster. You need to know what your target market is and what your business goals are before you start designing your site.
2. Poor user experience:
Don’t take shortcuts when it comes to design. There are plenty of free tools and guides available that can help you decide what your company’s website general stance should be, but nothing can compare to an experienced web design company.
3. Misuse of content marketing:
It’s tempting to overload your website with ads, but this is not how you attract clients.
4. Mismatch in web design:
Do your research before you commence hiring a design company to create your site. If you want to keep things simple, try starting with general goals and expectations. These should be easy to formulate.
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