Creating a professional estate agency website is no longer a luxury reserved for large real estate agencies only. Today, with the help of online marketing, you can establish your brand and attract potential clients from all over the UK (or beyond!). Whether you have just started your business or looking to take it to the next level, we have six easy tips to help you create a professional estate agency website:
Brand to your target audience
The first step to creating a professional estate agency website is to establish your brand. The more easily identifiable you are, the more likely your target audience will find you. If you’re not sure who your target audience is, take some time to think about who you want to be and what it looks like when they call.
Certain demographics prefer certain looks. For example, it is known that older generations are more likely to respond positively to colours such as deep reds and purples, colours that traditionally have implied prestige and luxury. If you have a lot of experience and offer high-quality service, you might want to incorporate that into your design. You might also want to use a bolder typeface as well as more modern colour schemes in order to appeal more to a younger demographic. It’s also important to consider your tone of voice and language. Branding is not just about how you look visually, but how you come across in the copy on your website.
Use high quality photography
Investing in high quality photography for your estate agency website is essential. You would be amazed at how many property websites are out there with low resolution imagery, and if the image quality is good, often the framing and lighting of the photographs is uninviting. The web pages may look glossy and neat, but if the photos of the housing and staff members looks cheap and quickly-put-together, nobody is going to be interested. Not only does it make the site look more professional, but it also builds trust and credibility on behalf of your company. Think about your target audience and the type of homes they are selling. If you’re targeting young professionals who want to live in the city, you might consider using photos of luxury apartments or homes with modern high-end finishes. On the other hand, if you’re targeting families with children, you might want to use a more rustic design and incorporate photos of parks and playgrounds. Consider using images of happy clients that fit your target audience.
When it comes to writing your listings, a picture is worth a thousand words. While you can write all about the top-of-the-line appliances or finishes in your listing, nothing will speak louder than the photos themselves. Make sure that each photo you have is of the absolute highest quality and that it highlights the best features of your property.
One of the most impactful ways to engage your potential clients is a video. With videos, you can show the property details and they can get a feel for it before they visit. Videos are also great if you have a new property coming on the market as you can use that to attract attention and generate interest. It’s also worth noting that people will be more likely to share your video than read about it so this is one of the best tools in your marketing arsenal for driving traffic to your website and social media pages.
We have encouraged our clients to use videos for years, and since the pandemic hit 2 years ago, the need for video tours has became even greater. In a world where time and attention are scarce, a video tour is the next best thing to being there.
Don’t underestimate the power of a good review
Reviews are one of the most powerful tools at your disposal. It’s what people use to decide whether they want to invest their time and money in a company, so you need to make sure you’re getting plenty of reviews! Having reviews people can scroll through on your website adds credibility to your estate agency. Google Reviews are great to have as not only do they make you rank higher in Google searches, but they also provide a feed for you to use on your site itself.
If your customers like what you do then you should want to shout about it! There is only so much word of mouth can do.
Use A Blog
Blogs are an excellent way to share your expertise and drive traffic back to your estate agency website. When you blog, you have the chance to show your knowledge, demonstrate expertise, and engage with your audience in a deeper way. Blogging is also a great way to establish yourself as an authority on the topic of real estate, which will be invaluable when it comes time to advertise. One of our clients now ranks really high in Google searches due to one blog post that went viral, cementing them as the go-to estate agent in their local area. Not many people have the time to blog, however putting the effort now could separate you from the rest and lead to long term success.
So often overlooked, this could be the difference maker between a successful estate agency website, or one that doesn’t get the traffic you think it deserves.
As mentioned, in order to attract potential clients, you need to establish your brand and your authority online. This is where search engine optimisation comes in. Search engine optimisation deals with the process of improving the visibility of your website on organic search engine results pages (SERPs) by using natural or artificial methods.
It is an ongoing process, but one that is essential to the success of your website. We often see people who are spending thousands on advertising, but their website is not optimised for search engines. This means that they are missing out on a huge amount of traffic from those searching online.
In addition to this, there’s a great deal of competition online for your business. You need to ensure that you are visible in the right places and at the right time. Keyword research establishes what people are searching for when they come across your site. You can then target these keywords in order to gain more traffic from organic search engine results pages. Likewise if you are not appearing for the keywords you want to, you know that something is wrong and you should try to make your website more relevant for those keywords.
Everything that has been mentioned in this blog up until now all links back to search engine optimisation. Photos, videos, blogs, reviews and keywords targeting your specific audience all score you big points with search engines such as Google and Bing. So don’t forget about SEO!
These are just a few helpful building blocks to create the perfect estate agency website. You need to ensure you have the right ingredients in place, otherwise you will not get the results you want. Do you need help with your website? We offer a range of services to help you create the perfect website for your business. Contact us today for more information about how we can help your business stand out from the crowd. If we are a good fit we will help you with all the decisions, and guide you through the process.
Regardless if you opt to build your own website, or if you come to us for guidance, it is essential that you start creating your website as soon as possible. You never know who might be searching for your services today.
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