Are you a housebuilder running Facebook ads? Here is our guide to the 5 metrics you should be taking notice of.

Here’s what’s inside:

• What are the numbers you should be focusing on?.
• What does Cost per result (CPR) mean and why is it important?
• Why you should monitor advert frequency closely?
• Why is Click through rate (CTR) so important?

There is an abundance of data and information that you can get out of your facebook campaigns, so much so that it can be totally overwhelming. In this guide we have focused on what is most important numbers for your business.