How to identify if marketing funnel automation is worth doing
How to identify if marketing funnel automation is worth doing
How does marketing automation actually perform and is it right for everyone? We decided to do some real life testing to find out what can go wrong.
By: Kevin Williams 23/03/2017 Categories: marketing full article
5 kick ass reasons why email marketing is still relevant
5 kick ass reasons why email marketing is still relevant
With high ROI and full traceability from send to click, email marketing is still relevant. It is cost effective, targeted and environmentally green.
By: Kevin Williams 19/02/2017 Categories: marketing full article
Size matters. Especially when it comes to your copy
The most successful direct mail letter I ever wrote, on the basis of responses and sales, was about 4,500 words long and covered approximately eight pages of closely set A4.
By: Kevin Williams 11/11/2016 Categories: marketing full article
The easy way to make your copy work harder
I was inspired to write this article originally by the fact that most of the local free magazines which get shoved through my letterbox carry dozens and dozens of adverts.
By: Kevin Williams 13/10/2016 Categories: marketing full article
Email subject lines.... can one word make a difference?
Email subject lines.... can one word make a difference?
Email campaigns can be tricky and involve a lot of editing, tweaking, template updating and testing on all different devices, but can a single word in your subject line be the key to whether someone opens, clicks though or unsubscribes?
By: Rachel Lord 06/09/2016 Categories: marketing full article
Everyone's a copy and content writer, right? 9 cool copywriting tips
Everyone's a copy and content writer, right? There’s no test to pass, no professional association, no ongoing certification. So whoever writes the words for your organisation, how do you know whether what you've got is any good?
By: Kevin Williams 22/04/2016 Categories: marketing full article
Successful Retirement Homes Development Campaign
Successful Retirement Homes Development Campaign
Riverside Court is a stunning collection of one and two bedroom beautifully appointed retirement apartments, set in the popular village of Tuckton, Dorset.
By: Kevin Williams 04/03/2016 Categories: marketing full article
Animate, Don’t Stagnate - Tips on Using Animation
The key to marketing innovation is focusing more on the stories of your customers, and less on your product or service offering.
By: Max Fancourt 30/11/2015 Categories: marketing full article
Email Marketing Check List: Great Ways to Optimise Email for Mobile
With the increasing number of consumers reading their emails on the go, it is essential for marketers to comprehend how to create an effective mobile email.
By: Rachel Lord 15/11/2015 Categories: marketing full article
Are you considering an email marketing campaign?
We are regularly asked to design and build emailers for one off or recurring campaigns or templates to use within online email platforms.There are a number of considerations to be made and planning is essential, content for instance - will this be a newsletter or sales campaign? What will your…
By: Rachel Lord 07/08/2015 Categories: marketing full article
How to Increase Relevant Traffic to Your Website
Increasing traffic to your website can easily be accomplished, however increasing relevant traffic is a little more trickier. Just increasing traffic can have the adverse effect of increasing your website's bounce rate (the number of people who land on your site and leave instantly), which does play…
By: Kevin Williams 03/01/2013 Categories: marketing full article