Riverside Court, Bournemouth, Dorset - Retirement Homes marketing strategy & campaigns

Successful Retirement Homes Development Campaign

by: Kevin Williams 04/03/2016 Categories: marketing

Successful Property Development Marketing Campaign

Riverside Court is a stunning collection of one and two bedroom beautifully appointed retirement apartments, set in the popular village of Tuckton, Dorset. Built by Mansell Homes (part of Balfour Beatty). Riverside Court is close to Christchurch Bournemouth and Portsmouth making it the ideal retirement property.

With an initial focus on selling the 'ready to go' apartments, Servon Design was asked to promote the properties by building a lead gathering website coupled with Google PPC adverts and promotion via social media platforms, including Twitter and Facebook. We were also involved in a number of offline promotional activities which has included traditional print, Ad walkers, Ad vans and a video loop which was played on a giant screen at the famous Bournemouth Air show.

The whole project has been a great sucess in helping to promote and sell these properties.