How to Increase Relevant Traffic to Your Website

by: Kevin Williams 03/01/2013 Categories: marketing

Increasing traffic to your website can easily be accomplished, however increasing relevant traffic is a little more trickier. Just increasing traffic can have the adverse effect of increasing your website's bounce rate (the number of people who land on your site and leave instantly), which does play a factor in how Google sees your website relevancy.

Below are some great ways on how to drive relevant targeted traffic to your website.

Search Engine Optimisation (SEO)

SEO is extremely broad and complicated subject and is constantly changing. However there are a few simple things to look out for that can improve relevant traffic to your website.

Before starting any SEO, conduct some research into the current status of your website. Use Google Analytics to help you understand how your website is performing in terms of the demographic of people landing on your website, which pages are the most popular and how people are finding your website. Look into key factors such as structure and content when considering your sites SEO performance, making sure that your website is clear and user friendly.

You may wish to consider redesigning parts of your website in order to make it search engine compatible. Remember that search engines are looking for relevant, unique and quality content.

Email Marketing

Another great way of generating relevant traffic to your website is through email marketing. A quality well built HTML email is a very cost effective way of reaching your target audience. Informing them about new services, products and promotional offers is a very effective way in which to help bring your audience back to your website. It’s also a good idea to add a signup form on your website in order to collect email addresses from people that want to hear what you are up to.

Social Media

Social media is a really effective way of engaging with your target audience. To begin with, you will need to open an account or a page about your company across various social media platforms such as Twitter, Facebook, Google plus etc. Start to build a following in your social networks and work on getting feedback about your online presence, thus increasing publicity in terms of awareness and website traffic. Promote your blog articles through your social media channels, and maybe create some YouTube videos demonstrating what you and your business can offer, and then link them to your website and social media.

Paid Traffic

Start a Pay Per Click (PPC) campaign and promote your products or services directly to people who are searching for what you are offering, by the use of highly targeted keyword phrases. Our recommendation would be to use Google adwords, thereby attracting the highest amount of users.